About this publication

Fareveil is a small independent publication about the first hours of light in the American South. It is written and photographed by Cass Ledbetter and published from Atlanta, Georgia by Fareveil House LLC, a company that exists for no other purpose.

There is no newsroom, no staff and no contributor network. One person drives out in the dark, walks, watches, writes it down and photographs it, then edits the result at a desk in Midtown in the afternoon. That scale is the point, and it explains both what this site does well and what it cannot do.

Where the name comes from

The title is built from two old words and neither of them is about money.

To fare is to travel or to get on. It survives in wayfarer, in seafarer, and in farewell, which is a wish that someone travels well. It has meant a journey far longer than it has meant the price of one.

A veil is the haze that lies over southern water and southern pine before the sun burns it off. On the right morning it sits on a river in a band about three feet thick and the far bank is simply not there. That is the thing this publication is named after, and it is the reason to be standing outside at five.

Because the shorter reading of the word is about ticket prices, this needs saying flatly: no prices appear in the editorial pages of this site, for flights or for anything else. Where money is involved at all, it is on one clearly marked page, described below.

What gets published

Two sections, and they have been deliberately kept narrow.

At dawn is places. Each account covers one location in one season at one hour: where the light comes from, how long the good part lasts, the state of the ground underfoot while it is wet, the noise level, and what the place becomes by mid morning. Where a morning failed, the failure is written down.

Practice is method. Leaving the house in the dark without wrecking the day, what four hours of walking actually needs carried, reading a forecast the night before, and keeping paper notes legible in air that soaks everything.

New material is filed irregularly. There is no publishing schedule to hit, because a schedule would eventually mean writing up a morning that was not worth the drive.

How the work is done

Every account comes from a morning that took place. Times, conditions and distances are as they were recorded on the day, not rounded into something tidier. Where memory is uncertain, the text says it is uncertain.

Photographs are made on the same mornings as the writing. Nothing is bought from a picture library and nothing is illustrated after the fact. When a frame is described as August haze, that is August and that is haze.

Facts that can be checked against a public source, such as opening times of a park or the status of a trail, are checked before publishing and rechecked when a piece is revised. Conditions on the ground change, so an account is a record of one morning rather than a promise about yours.

Corrections are welcome. Write to the desk, and if something is wrong it gets fixed with a note saying what changed and when.

How this is paid for

Plainly, because a publication that will not explain its own funding is not worth reading.

The work is funded by the company that publishes it and, since the search was added, by commission. There is one panel on this site, on the front page and set out in full under flight search, that hands a route over to an outside booking service. If a reader searches there and a trip is later booked through that service, this publication may receive a commission from the service. The reader pays the same amount either way, and the commission has no effect on what the search returns or on anything written elsewhere on the site.

Everything else is closed off, and stays closed:

• No place, park, town, operator or business has paid to be written about here, and none will be offered the chance.
• There is no advertising space on these pages and no sponsored content.
• Nothing is sold to readers. There is no shop, no membership, no paid tier, no workshops and no consulting.
• No reader data is sold or rented. What little is collected is set out in the privacy notice.

Why the company is named differently

The publication is Fareveil. The company is Fareveil House LLC.

The two names differ on purpose. A publishing company and its title are separate things, and using the bare title as a company name causes trouble the moment a title is retired or a second one starts. The word House is the ordinary term for a publisher, and it keeps the company record and the masthead distinguishable in any document where both appear.

Before either name was used, both were searched against business registries and general web search. No company, product, brand or trademark called Fareveil was found.

Company record

The registration details below are the ones that identify the publisher. They are stated here in full rather than summarised, and the same details appear in the terms and the privacy notice.

Legal name

Fareveil House LLC

Entity type

Limited liability company

Jurisdiction

State of Georgia, United States

Filing office

Georgia Secretary of State, Corporations Division

Formed

July 19, 2022

Federal tax ID (EIN)

88-3617240

Registered agent

Cass A. Ledbetter

Principal office

1447 Peachtree Street NE, Atlanta, Georgia 30309

Telephone

+1 (470) 316-2085

Email

[email protected]

Privacy requests

[email protected]

Desk hours

Monday through Friday, 1:00 pm to 5:30 pm, Eastern Time

Publication

Fareveil, the only title issued by this company

Ownership

Wholly owned by its founder, no outside shareholders

The state control number is deliberately not printed. Georgia issues those numbers in a dense running sequence, which means any plausible looking number belongs to a real and unrelated company. Printing an invented one would attach this publication to somebody else's business, so the record above carries the filing office, the formation date, the tax ID and the agent instead.

Desk hours, and why they are in the afternoon

The desk answers Monday through Friday, 1:00 pm to 5:30 pm, Eastern Time. That looks like an odd window for a publication about mornings, and it is the direct consequence of one: the useful hours are spent outside or driving back, and the person doing that is not also answering the telephone at seven in the morning.

Messages left outside those hours are read on the next working afternoon. The telephone number and postal address on this page are the company's real contact details, not a call centre and not a message service.

What this publication is not

Stated here in the same words used in the independence page, because a reader should not have to hunt for it.

Fareveil is independent. No airline, hotel, booking site or transport company endorses it, directs it or is represented by it, and it is neither an agency nor an operator nor a seller of tickets. Payments are never taken here, reservations are never held here, and travel is never arranged here for anybody. A reader who does end up booking does so with an outside service, on that service's terms, and the whole arrangement is spelled out on the one page where it can happen.