Fareveil · Questions
Questions
How the publication is funded, why there are no prices, what the search panel is, and what happens to anything you send.
The questions below are the ones that actually arrive, in roughly the order they arrive in. Where an answer involves money or data, it is written plainly rather than softened, because those are the two things readers have most right to be suspicious about.
Everything readers actually ask
What is Fareveil, in one sentence?
An independent publication about the first hours of light in the American South, written and photographed by one person in Atlanta and published by Fareveil House LLC.
Who writes it?
Cass Ledbetter, who also takes the photographs and edits the site. There is no staff and no contributor network. The about page carries the company record, the address and the full account of how the work is done.
How does this site make money?
In one place only. A search panel on the front page, described in full under flight search, hands a route over to an outside booking service. If a reader searches there and a trip is later booked through that service, this publication may receive a commission from the service. The reader pays the same amount either way. Nothing else on the site earns anything: no advertising, no sponsorship, no paid placement, no shop, no membership.
Does the commission change what I see in the search?
No. The results come from the booking service, not from this publication, and there is no arrangement under which a particular airline, route or price is favoured. The commission is paid on a completed booking regardless of which option a reader picks, so there is nothing to gain by steering anyone.
Then why is there a search at all?
Because readers asked for one, and because it is the ordinary way somebody gets from reading about a place to actually going. Keeping it to a single panel, below the opening of the front page, with the arrangement stated right beside it and a page of its own explaining the rest, seemed better than either pretending travel never involves a booking or scattering booking prompts through the writing.
Why are there no prices anywhere else on the site?
Two reasons. Prices go stale within days, which makes a printed number worse than useless. And a publication that quotes prices starts writing towards them. The editorial pages carry no prices for flights, rooms, entry fees or anything else. If a park charges to park a car, the piece says that it charges, and leaves the amount to the park.
The name contains the word fare. Is this a cheap flights site?
No. To fare is to travel, which is the sense that survives in wayfarer and farewell, and the veil is the haze that sits over southern water at daybreak. The name is about being out in that hour. Anyone arriving here expecting a fare comparison desk will be disappointed, which is why it is said on the front page as well.
Where do the photographs come from?
They are made on the same mornings as the writing, by the same person, for this publication. Nothing is bought from a picture library and nothing is illustrated after the fact. The company owns them. Reuse is sometimes granted for editorial and non commercial purposes if you write to the desk and say where it would appear.
Why are there no reader reviews or ratings?
Because there are no real ones. Enough genuine reader responses to publish have not been collected, and inventing them or dressing up a handful of emails as testimonials is dishonest. An absent section is better than a fake one. If that changes, the section will appear with real names attached and the change will be noted.
How are places chosen?
Mostly by being close enough to Atlanta to reach before first light and get back from by early afternoon, and by being open to the public. Reader suggestions are read and some become pieces. Nobody pays to be included and nobody can. Places that turn out not to be worth the alarm still get written up, because a wasted early start is useful information.
Is it safe to be out in these places at that hour?
Sometimes, and sometimes not, which is why the pieces say so specifically rather than in general. River banks are slick in the dark, gorge rims are not places to walk with a headtorch and a camera at the same time, and heat later in the day is a real hazard in Georgia in summer. Nothing here replaces a park's own warnings, a posted closure or your own judgement on the day. This is written out at greater length in the independence page.
What does the site store about me?
One entry in your browser recording that you dismissed the storage card, so it stops appearing. If you send a note or sign up for the letter, the details you type are used to answer you or to send that letter and nothing else. There is no analytics package, no advertising pixel and no behavioural profile built here. The storage page lists every item by name and the privacy notice covers the rest, including how to ask for a copy or a deletion.
Does the search store more than the rest of the site?
Only once it is sent, and that is worth knowing before you use it. Typing in the panel contacts nobody: the airport suggestions come from a list kept on this site. Pressing the search button hands the route, the dates and the number of travellers to the booking service, and from that moment that service sets its own storage and receives the search. The publication does not receive it. Both the storage page and the privacy notice describe this, and the rest of the site works normally if the button is never pressed.
Is there a newsletter, and what happens to my address?
There is one, called The First Hour, sent when something new is filed rather than on a schedule. The address is used for that letter only. It is not sold, rented or passed to anyone, and every letter carries a way out. Ask at [email protected] and the address is removed and deleted.
Can I republish something from here?
Short quotations with a link and a credit are fine and always have been. Republishing a whole piece, or using a photograph commercially, needs permission first. Ask and you will get a straight answer, usually within two working days.
How do I report something that is wrong?
Write to the desk with the page and the detail. Corrections take priority over everything else that arrives, and when one is made the page carries a line saying what changed and when.
Why are the desk hours in the afternoon?
Because the mornings are spent outside or driving back from somewhere. The desk answers Monday through Friday, 1:00 pm to 5:30 pm Eastern Time, and messages that arrive outside that window wait for the next working afternoon.
Why Atlanta?
Because of what is within a morning's drive of it. Red clay rivers, granite outcrops, the southern end of the Blue Ridge, mill ruins, farm country, and a city that genuinely empties at dawn in a way it never does at any other hour. The publisher is registered in Georgia and the office is in Midtown, and both are on the about page.